I read the Serious Eats blog every day. It's mostly silly, but occasionally, a good post shows up.
My problem with the site is their love of the the National Pork Board. Not only do they kiss up to this sponsor, they also have three or more huge and obnoxious ads on the Serious Eats front page. Distracting to say the least. This in not a problem for me; the best browsers (Firefox and Opera) make it very easy to block these ads.
When they do these kiss-up posts, they turn comments off. Why? Well, how likely is it that someone will comment "Yes! I love the National Pork Board!" And how likely is it that the comments would tend more towards "I hate these ads, please discontinue them with all possible haste?"
How can I enjoy a thought provoking post like "Crunchy or Soggy Cereal?" with all that pork?
I get it. I love pork. I eat it all the time. I don't need to be told how to cook it. Do we even need a National Pork Board? Until they start sponsoring my site, the answer is no.