23 July 2007

Hugo-Size Me

McDonald's got rid of supersized sodas in 2004. Now, they proudly introduce the Hugo size: 42 ozs, 410 calories, and under $1.

As reported in the New York Times, it's for the customers: customers want choice claims Dayna Proud (no, really, that's her name); she does not want the Hugo compared to the identical Supersize sodas:

“That’s not what this is about,” she said. “You have to put it in context with the rest of our menu.”

Also from the article:

"Making matters worse, Hugo ads are available in several languages, making sure that minorities — who are disproportionately affected by the obesity epidemic — are aware of the budget beverage."

Fast food is very popular in Puerto Rico, and the fast food giants are all too eager to tap into this largely-uninformed market.

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