Batali Talks About Blogs

Mario Batali writes a blog for eater.com.

He makes a lot of good points, and though he's talking about food blogs, a lot of it applies to other blogs.

NASCAR Cooks! Mario Helps!

NASCAR is creating a brand extension for its food-related licensees and sponsors -- NASCAR Cooks! -- that will bring them together as part of a uniform selling platform.

Dyer [NASCAR's vice president of licensing], anticipates that noted chef Mario Batali, who wrote "Mario Tailgates NASCAR Style," will figure into NASCAR Cooks!.

First Mario publishes a book about tailgating. Then he endorses a line of Progresso frozen pasta products. What's next for America's best-know Italian chef?

And do I really need cooking advice from NASCAR?