Dyer [NASCAR's vice president of licensing], anticipates that noted chef Mario Batali, who wrote "Mario Tailgates NASCAR Style," will figure into NASCAR Cooks!.
And do I really need cooking advice from NASCAR?
Showing posts with label Progresso. Show all posts
Showing posts with label Progresso. Show all posts
07 May 2007
NASCAR Cooks! Mario Helps!
NASCAR is creating a brand extension for its food-related licensees and sponsors -- NASCAR Cooks! -- that will bring them together as part of a uniform selling platform.
Dyer [NASCAR's vice president of licensing], anticipates that noted chef Mario Batali, who wrote "Mario Tailgates NASCAR Style," will figure into NASCAR Cooks!.
First Mario publishes a book about tailgating. Then he endorses a line of Progresso frozen pasta products. What's next for America's best-know Italian chef?
And do I really need cooking advice from NASCAR?
Dyer [NASCAR's vice president of licensing], anticipates that noted chef Mario Batali, who wrote "Mario Tailgates NASCAR Style," will figure into NASCAR Cooks!.
And do I really need cooking advice from NASCAR?
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